November 10, 2005
New Blog Mentors Law Firm Associates
Back on October 3, 2005, I posted “Teaching Law Firm Associates to Make Rain”. That post was prompted by the frustration of partners over the lack of rainmaking skills among associates.
Larry Bodine and Michael Cummings have teamed up to host a new blog to mentor those associates—helping them become rainmakers and partners. Larry Bodine is a strategic marketing consultant. His blog, Professional Marketing Blog, is one of the most respected, frequently visited blawgs. Cummings is a principal with SAGE Professional/SAGE Law Marketing and coauthor of the book Best Practices in Building Your Personal Network for Attorneys (2004). Here is a list of recent posts:
Overcoming 8 Marketing Pitfalls
Best Practices for Associates
Rainmakers Reveal What Clients Really Want
Associate Marketing Checklist
This blog deserves watching. You may well want to make it a “must read” daily assignment for your associates.
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Filed under Marketing by Tom Collins