December 20, 2005
Law Firm Marketing Intelligence Should Include InsideCounsel
InsideCounsel Should Be on the Law Firm’s Reading List
I have previously pointed out how important it is that law firm partners read what their clients are reading. The Corporate Legal Times has been high on my list for law firms serving the corporate community. Corporate Legal Times is changing its name and format in January 2006. The publication's new name is InsideCounsel. I encourage you to visit the publication’s Web site, www.insidecounsel.com. While there, subscribe to the publication if your firm is not already a subscriber to the Corporate Legal Times. If you are, then your subscription carries forward to InsideCounsel.
The publication gives you an insight into the mindset of GCs and makes you a participant to their conversations about controlling outside counsel cost. Nat Slavin’s December column, Interactions, reprinted comments and words of wisdom about the in-house counsel-law firm relationship that GCs have shared with him over the years. Here are a few:
- Responsiveness is a two-way street.
- We are good at taking bad news when we aren’t surprised by it.
- I don’t like re-educating new lawyers. There needs to be consistency.
- It never hurts to let us know that you aren’t billing us for something, anything!
Stay in touch with the conversations among General Counsels. Subscribe and read this insider publication.
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Filed under Marketing by Tom Collins