December 24, 2005
Closed for the Holidays and About Law Firm Branding
Season’s Greetings–and be sure to read the PS.
I will be celebrating Christmas at home this year with family and friends, including my wife Martha and the six grandchildren. Then Martha and I will head for the sun in Naples, Florida, to welcome the New Year. So I’m going to take a few days off. MorePartnerIncome.Com will close, as far as new posts, for the holidays from December 24 through January 6, 2006. I will be back in business on January 7 with new ideas and thoughts for increasing the income and wealth of law firm owners.
If my daily postings have made a difference in your law firm, send me an e-mail, morepartnerincome@juris.com, and let me know. I welcome your suggestions for issues you would like addressed in the future.
I wish you and yours happy holidays. May your new year be a prosperous one and may you have a Merry Christmas and Happy Hanukkah.
PS: Here is a gift for you before I turn the computer off for the holidays. Take some time over the holidays to think about the law firm's brand.
I have in my hands Paula Black’s The Little Black Book on Law Firm Branding and Positioning. An associate who received a complimentary copy passed it on to me. It is simple and effective—113 pages with each page little more than a sentence or two providing insightful suggestions for branding the law firm.Page 113 concludes with the following message: “Your brand is the essence of your firm’s personality. The synthesis of clients’ perceptions about your firm. Your implicit promise to your clients. The power behind all your marketing efforts. Establish a clear, consistent, unmistakable brand image for your firm—and deliver on the promise it implies.”
Paula reminds us that excellence is not enough. This little book is beautifully done. It belongs on your bookshelf or desk for the insight that it imparts. Go to http://www.paulablack.com for more information about Paula Black & Associates and to inquire about the availability of Paula’s Little Black Book.
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