January 17, 2006
Blog Content Pirates; Law Firms Should Take Notice
Almost every business or organization of any size has one or more web sites and there are a growing number that use blogs as a marketing or customer service tool. Consider alerting them to the increasing activity of blog and web pirates. That communication would be a service to your business clients. It would provide you with the opportunity to remind your clients that you provide legal services to help organizations perfect, protect and preserve copyrights related to their valuable materials.
Google has added new incentives for blog pirates. Blogs can do a deal with Google where the site owner gets paid for ads placed on their site by Google acting as a middle man for advertisers. When a visitor to the pirate’s site clicks on an ad, the pirate earns a monetary fee.
To build traffic and site advertising proceeds from Google, the pirate site rips off content from legitimate blog sites using RSS feeds for those sites. They do it without attribution and in disregard of copyright laws.
Recently http://www.financialmanagement-strategy.com (also duplicated under the URL of http://financialmanagement-strategy.com with out use of “www”) has been putting www.morepartnerincome.com postings on their site. They have been so cavalier about materials they copy that they even included on their site my “Closed for the Holidays" post complete with photographs of my grandchildren. They appear to be using my RSS feed to automatically move the pirated content to their site. Ironically, I suspect this post will appear on their site as well. Records indicate that www.financialmangement-strategy.com is registered to Ovitz Taylor Gates in Australia, http://www.ovitztaylorgates.com. Surprisingly Ovitz Taylor Gates is a global management consulting and technology service company.
Fortunately The Digital Millennium Copyright Act has a cost effective notice-and-takedown procedure and, of course, there are always the other remedies available for copyright infringement.
Related posts
Filed under Marketing by Tom Collins