January 18, 2006
Law Firm Branding
I have in my hands Paula Black’s The Little Black Book on Law Firm Branding and Positioning. An associate who received a complimentary copy passed it on to me. It is simple and effective—113 pages with each page little more than a sentence or two providing insightful suggestions for branding the law firm.
Page 113 concludes with the following message: “Your brand is the essence of your firm’s personality. The synthesis of clients’ perceptions about your firm. Your implicit promise to your clients. The power behind all your marketing efforts. Establish a clear, consistent, unmistakable brand image for your firm—and deliver on the promise it implies.”
Paula reminds us that excellence is not enough. This little book is beautifully done. It belongs on your bookshelf or desk for the insight that it imparts. Go to http://www.paulablack.com for more information about Paula Black & Associates and to inquire about the availability of Paula’s Little Black Book.
PS: I originally published the above information about the Little Black Book on December 24, 2005, as a postscript to my holiday message to readers of morepartnerincome.com. It got a little lost among the holiday activities and by being at the end of the long narrative that preceded it. Given the book’s value, I decided it deserved its own post.
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Filed under Marketing by Tom Collins