August 25, 2006
The Long Tail and Legal Services
I finished reading Chris Anderson’s The Long Tail while flying to ILTA’06 this past weekend. I have to admit that I apparently don’t have the imagination to envision how the Long Tail theory will ultimately transform the business of legal services or even to conclude that it will.
Nevertheless, some of the transformations in the operating environment that give rise to the Long Tail economic theory have already begun to change the prospects of small and midsized firms.
Consider Carolyn Elefant’s recent post on MYShingle, You Can Take It [Biglaw Practice] With You. Elefant’s post signals a shift. Technology, communications and the Web are weakening the big firm hold on high-valued specialties. Because prospective clients (worldwide) can now find you easily, even large corporations are starting to shop for niche players in legal specialties.
For more about the Long Tail theory or to purchase Anderson’s book, visit his Web site, thelongtail.com.
Morepartnerincome.com is sponsored by Juris, Inc. For information about Juris® products and services for increasing law firm performance and partner income, go to www.Juris.com.
Related posts
Filed under Operations by Tom Collins