April 3, 2007
Media and Communication Training Increases Law Firm Income
I’ve mentioned the Pincus Group in a previous post titled Communications and Presentation Skills for the Attorney. They are a communications and media training company. I’m sure there are others out there as well. However, I have worked with the Pincus Group and seen their results. You need to know about them and organizations like theirs. Why? Because, effective communication is the essential ingredient for individual and organizational success. Why would you wing something so important to success when there is an alternative—professional media and communication training?
Most of us think of public speaking when the topic of communication skills comes up. Public speaking is important, and doing so can pay off for the attorney and the law firm, but only if you’re good at it. You can be with training. But public speaking is just a side issue. We spend our day communicating. Yet, developing your message and staying on message aren’t natural skills. Communication is the key to persuasion and relationship development. We develop new business through communications. We recruit new talent through communication. We develop our relationship with clients through communications. We win victories and settle disputes around conference tables and in court through our communication skills.
You can’t get elected for office unless your craft the right message and then stay on message. That skill is no less important for the law firm leader or working attorney. Without training, there is a vicious pitfall just waiting for you—the reporter. Without professional training, you will not be a happy camper later when reading the reporter’s story.
Providing the law firm’s players with professional media and communication training is an income-enhancing move for the law firm. It will improve rainmaking and client satisfaction. It will improve the results you achieve as a lawyer. It will kick the law firm’s reputation up another notch!
The Pincus Group is located in D.C., but they will do group training for your law firm anywhere that's convenient for you. Sessions are customized for individual needs but all involve interactive practice with Pincus’ seasoned coaches. Your team learns by doing, enhancing skills with videotaped exercises specifically designed for them. Training sessions can be tailored for half-day, full-day or two-day sessions.
In addition to training for your own law firm, consider your firm’s clients. As their trusted advisor, you may have business executives among your clients for whom media training would make an important difference to the success of the business or the venture being pursued with your assistance. Such training is especially important for businesses seeking investment funds or considering a public offering.
For more information, visit thePincus web site or call Aileen Pincus at 301/938-690 or reach her by e-mail at apincus@thepincusgroup.com.
Morepartnerincome.com is sponsored by Juris, Inc. For information about Juris® products and services for increasing law firm performance and partner income, go to www.Juris.com.
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