July 19, 2007
Getting Agreement to Change from Law Firm Partners
Here is a bit of advice from Ross Fishman. ”If a brilliant idea is rejected by smart people, it wasn’t sold effectively.” Fishman was writing to chief marketing officers in law firms, but his advice applies equally to managing partners promoting change as well as to any C-level law firm executive.
Fishman notes that springing a new idea on a lawyer is the easiest way to hear “no”. Take the time to go through an educational process before jumping to the end of the story. The first step is to build an agreement that a change, a new idea, or a new way is needed.
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