January 9, 2008
Managing Partners' Little Black Book on Marketing
Paula Black knows graphic design. John Remsen, Jr. knows marketing. The author of The Little Black Book on Law Firm Branding and Positioning has teamed up with Remsen to create The Little Black Book on Law Firm Marketing and Business Development.
The layout of the book has the trademark of a graphic artist - plenty of variation of font, paper type and thickness. This is no dry business book!
The content is, of course, what matters. The book takes a mixture of survey findings, anecdotes from several managing partners representing mid-sized firms, and a simple formula for marketing success:
Build a plan;
invest in the plan;
implement the plan;
measure the results.
John Remsen founded The Remsen Group in 1997 to help bring effective and cost-efficient marketing and business development programs to commercial law firms of all types and sizes. The Remsen Group provides services ranging from developing firm-wide marketing plans to helping firms plan firm retreats. The Remsen Group also organizes and presents the managing partner forum.
For more information or to purchase the book, click here.
Morepartnerincome.com is sponsored by Juris®. For information about Juris products and services for increasing law firm performance and partner income contact Juris National Sales Center:
877/377-3740, e-mail info@juris.com or go to www.Juris.com.
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Filed under Marketing by Brian J. Ritchey
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