Law firm partners need the right financial information at the right time to steer the financial performance of the law firm. Yet, in carrying out its annual survey for IOMA 2005-2006 Practice Management Reference Guide, IOMA found that partners were not happy with the financial information they were receiving. Partners’ number one wish was to receive information “earlier”.
Today’s pace of business is too fast for yesterday’s news. Most traditional law firm reporting can only help the managing partner determine what has happened after the fact. Partners also complained that information is too aggregated, too detailed or irrelevant to their everyday decision making. They want actionable information—information structured around real performance issues and areas of vulnerability. How do they get that?
First, get rid of as many reports as you can:
· Dashboards, like that available from Juris, Inc.track performance on a real time basis. They provide the attorney with situational awareness with information that, like the dashboard in your car, is instantly digestible. They include drill-down functionality for actionable information to enable the firm’s attorneys to make day-to-day adjustments in order to achieve targeted performance.

· Systems like those available from Handshake Software or from Juris, Inc. provide law firms with the option of automatically monitoring conditions and events. The systems then electronically notify the appropriate persons in the firm when events or activities require their attention. Monitored items might include, for example, low trust balances, missed payment promises, missing billable time, budget limits being approached, etc.

Second, the firm needs to decide on 10 to 15 Key Performance Indicators. “KPI’s”, that measure the health of the firm. Those indicators need to be continually tracked on a macro level.
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When the KPI’s indicate that the firm is drifting off course, the administrative team needs to drill down, as needed, to provide partners with the actionable information needed to pull things back on course. For a more detailed discussion of KPI, see the post Key Performance Indicators—KPI. What are some typical KPI that should be on the managing partner’s radar screen at all times?
· Productivity or utilization: The sum of billable hours for fee earners.
· Blended rate: The dollar value of worked billable hours divided by the total billable hours worked.
· Realization: The percent of billable dollars worked that actually gets paid, i.e., what is left after write-downs, adjustments and bad debts. It is collected fees divided by the original billed value of the hours worked related to those collections.
· Margin: What is left of a firm's fees after all expenses other than partner compensation has been paid. It is the amount available for the partners. Margin is tracked as a percent of fees.
· Days of Work in Process: Worked fees not yet billed to clients divided by the average fees billed per calendar day (annualized fees divided by 365 days).
· Days of Receivables: Billed but uncollected fees and expenses divided by the average fees and expenses billed per calendar day (annualized fees and billed expenses divided by 365 days).
Third, not all measures and reports deal with the immediate financial aspects. There are other softer targets and objectives that, while not financial in nature, will influence financial performance down the road. These targets include such areas as professional development, rainmaking, client relations, etc. Goals can be as detailed as assigned individual goals for taking a certain number of prospects to lunch each month. As in the case of financial information, partners need actionable information regarding these areas to adjust or correct firm and individual behavior to keep the firm on track with its goals and objectives. Remember, goals will be taken seriously only if you measure them and hold people accountable. You have deadlines and deliverables for your clients and they measure you every day. Do the same internally.
Partners should not have to dig through reports for the information they need. They need situational awareness over their area of responsibility. They need actionable information that is instantly digestible and current as of the moment. Today they can have it! Talk to your business system vendor about available solutions and services to solve the useless reporting problem. If you would like more information about the Juris products and services addressing this area contact the Juris national sales center at 877/377-3740 or e-mail sales@juris.com.
Morepartnerincome.com is sponsored by Juris, Inc. For information about Juris® products and services for increasing law firm performance and partner income, go to www.Juris.com.
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